The rebrand

On December 2nd the UK came out of lockdown two and into a tier-based system. With it being Boris Johnson's 'personal mission' to get football back, restrictions were eased and fans were finally allowed to return. With most of the country in tier two and three, those in the second tier were permitted 2,00 fans, or 50% capacity (depending which is lower to return).

This means the #LetFansIN campaign had worked, and although still active, rendered the marketing of my documentary as 'Open Up' redundant. So looking for a rebrand I analysed the interviews and one quote I came across was the industry being on the brink and point of collapse. I believed 'On the brink' made a great title because it captured what I was looking at, how the industry had been impacted by Covid-19, and thus changed the social media handles, website and logo design. The social media logo now consists of a football on a cliff edge, another phrase used in one interview, and perfectly symbolises what the project is about.

With all four interviews now conducted, and rebranded, the task of putting together the audio was well and truly underway by the point of writing this. So keep an eye out in the future for the remaining two interviews and further production updates.